"You Can’t Build a Castle On a Swamp"
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All that business – or should I say “busyness” – avoids the one action that lies at the heart of every enterprise that has ever reached scale: Going out and deliberately finding your higher ground, your category trumping differentiator, your space above everybody else’s in your market or niche – and claiming it for your company.
![Picture](/uploads/4/4/1/3/4413955/3530268.jpg?331)
"You Can’t Build a Castle On a Swamp"