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A Brand Called YOU

12/11/2012

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Last year, for the holidays, I wrote a little holiday poem relating to lessons learned over the past year.  This year, I thought I'd share a neat little editing trick, learned years ago to let you contemplate and project the contribution you truly are to your business and ultimately to the world at large.

Grab a piece of paper and jot down the answers to these 4 questions (one short sentence each):

1.  What do you do?

2.  Why do you do what you do?  (If you answered: to earn money, try again.  If you get misty or giddy, you nailed it.)

3.  Why do you think what you do is important? (Here it is a good idea to express your life philosophy.  You may want to start your answer with:  “I believe" or "I know…”)

4.   What do you want your legacy to be?  (Here you ask what ultimate, big problem do you want to have solved?)

Clients will recognize these questions (even if amended a little bit to work on you personally) as the second step in the brand huddle – right after defining your business opportunities.

OK, got your answers?  Here’s the trick: String your answers together in the following order:

[Answer to #2] and knowing [Answer to #3] I, first name last name [Answer to #1] so/therefore/in order to [Answer to #4]

The paragraph you are about to review is not for public consumption.  It is the core of who you are.  The brand of YOU.  I am hoping that during the most reflective time of the year, this little exercise will bring you some private clarity, joy and peace…and maybe even point toward a new direction closer to your heart.    
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