space2scale
  • Home
  • About
  • Contact

Why Branding Is Indispensable Today

5/3/2011

0 Comments

 
     I always talk about Starbucks, Apple, Walmart, etc. to share the wisdom of branding.  But it really understates what's going on once you recall that Starbucks et. al. started branding long before the Internet.  Today, branding is not only wise, it is indispensable. 

     As, um, former Google CEO Eric Schmidt recently said:  "The Internet is a 'cesspool' where false information thrives:
     “With no barriers to entry and nearly frictionless production and distribution, it's easy for false information, lies, doctored images, and other forms of deception to infiltrate the Internet. Web crawlers aren't particularly good at making judgments about the truthiness of digital matter, and the wisdom of the crowd can't keep up with the river of data streaming online.”

     “Brands,” Schmidt concluded, “are the only way to rise above the cesspool”

     Of course he’s right. 
0 Comments
    Picture

    Thorsten's
    Blog...

    First time here?  Please look at my Welcome Letter.  Hope I can be of service!

    View my profile on LinkedIn

    Archives

    June 2017
    November 2015
    August 2015
    June 2015
    July 2014
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    June 2012
    February 2012
    January 2012
    December 2011
    November 2011
    September 2011
    August 2011
    June 2011
    May 2011
    April 2011
    March 2011

    Categories

    All
    Apple
    Brand
    Branding
    Brand Promise
    Brand Relevance
    Brand Stewardship
    College
    Cowboy
    Differentiation
    Filter Cigarettes
    Internal Brand Statement
    Leo Burnett
    Marlboro
    Outlier
    Personal Branding
    Peter Guber
    Phillip Morris
    Pricing
    Rolex
    Service
    Shawn Achor
    Stanford
    Steve Jobs
    Story
    Ted
    Tell To Win
    Timex
    Ucla
    Zag

    RSS Feed

Powered by Create your own unique website with customizable templates.