No emails, no phone calls, not even a tweet.
All the papers were sorted and filed with care,
To make sure that our castles aren’t built on air.
Now was time for reflection on this holiday night,
What can I do better? What did I do right?
We learned what it takes for a brand to achieve,
from Leo, from Howard, but mostly from Steve.
Leo taught us our product’s most profitable stance,
Don’t change what it does – change its relevance.
Howard’s brand is your third place to meet and to linger,
Do that anywhere else, and they give you the…
But what to say about Steve that hasn’t been said?
That plans to crush Android danced in his head?
That he used magic words to pitch you his dreams?
That he did it in sneakers, black sweater and jeans?
No, the brand that was Steve, so much more than his sweater,
Was that “people with passion change the world for the better.”
By taking that stand with conviction and verve,
He gave to do-gooders what they truly deserve:
The permission to reach, no matter how high,
The proof that ideals aren’t pie-in-the-sky.
So whatever they say in obtuseness or spite,
Believe in your dreams…and then, do them right!
Steve’s clarion call we still hear loud and clear!
Wishing you all the best for a brand new year.