space2scale
  • Home
  • About
  • Contact

Escaping the Average

2/22/2012

0 Comments

 
Last week I stumbled upon a fascinating TED speech.  Shawn Achor’s “The Happy Secret To Better Work.”  But instead of just liking, tweeting or sharing it for its intrinsic value – and I highly recommend you watch it for that – it points to the main skill of brand stewardship: escaping the average.
Here's to finding ways to escape from norm to outlier…from commodity to brand.

0 Comments



Leave a Reply.

    Picture

    Thorsten's
    Blog...

    First time here?  Please look at my Welcome Letter.  Hope I can be of service!

    View my profile on LinkedIn

    Archives

    June 2017
    November 2015
    August 2015
    June 2015
    July 2014
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    June 2012
    February 2012
    January 2012
    December 2011
    November 2011
    September 2011
    August 2011
    June 2011
    May 2011
    April 2011
    March 2011

    Categories

    All
    Apple
    Brand
    Branding
    Brand Promise
    Brand Relevance
    Brand Stewardship
    College
    Cowboy
    Differentiation
    Filter Cigarettes
    Internal Brand Statement
    Leo Burnett
    Marlboro
    Outlier
    Personal Branding
    Peter Guber
    Phillip Morris
    Pricing
    Rolex
    Service
    Shawn Achor
    Stanford
    Steve Jobs
    Story
    Ted
    Tell To Win
    Timex
    Ucla
    Zag

    RSS Feed

Powered by Create your own unique website with customizable templates.