Escaping the Average
Last week I stumbled upon a fascinating TED speech. Shawn Achor’s “The Happy Secret To Better Work.” But instead of just liking, tweeting or sharing it for its intrinsic value – and I highly recommend you watch it for that – it points to the main skill of brand stewardship: escaping the average.
Here's to finding ways to escape from norm to outlier…from commodity to brand.
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