There is a skill that trumps all other leadership skills.
It is the skill that Howard Schultz, Steve Jobs and Phil Knight brought to Starbucks, Apple and Nike. It is the skill that drives every scalable business strategy you will ever undertake. And it is the skill that is most often overlooked, misunderstood or delegated to the wrong people.
Hello, my name is Thorsten Hoins and I founded Space2Scale to help you fully appreciate and quickly master Brand Stewardship – the most fruitful skill any successful business founder or CEO can develop.
Brand Stewardship: The Missing Skill
Skillful brand stewardship is the surest path to reach your business’ full potential – whether you’re leading your company towards expansion, acquisition, higher profitability, or all of the above – because only a brand that aligns precisely with the relevant and superior difference you are making in your category allows you to scale your success.
In other words your Number One Job is to identify, institutionalize, communicate and scale that which makes you successful. And that's what a good brand steward does.
I Can Help
Now, if you have ever attempted to distill your business’ scalable proposition, you know how hard it is – especially if branding is not your core expertise. Weeks go by. Months. Sometimes years. Meanwhile the strain of growth – or the sting of stagnation – make brand clarity more and more mission-critical every day.
To address these challenges, I have built an efficient and highly cost effective off-site process leveraging my decades of marketing, communications, public relations, business development and advertising experience to create a proprietary set of one-on-one conversations that quickly and reliably get you to to discover your scalable brand promise.
Over the course of a 2-3 day Huddle™ with you, we will uncover your Category Trumping Differentiator (CTD™) and build your brand’s scale foundation…. everything your brand needs to become bigger, more attractive, and more profitable.
Then, within a month of our off-site, I will deliver a detailed, comprehensive and crystal-clear Brand Blueprint™ that will contain the work we did together – starting with your Category Trumping Differentiator, and including any resulting Scripts, Taglines, Stories, Logo Guidelines, Color Schemes, Elevator Speeches or other Brand Touch Points we crafted.
Finally, I will be your Wingman™ to support your continued success as the firm steward of your brand.
So if you've proven your concept, lead a going concern – or find yourself in the ever more demanding position of steering a business that keeps picking up speed – let’s start a conversation. You can reach me at (626) 818-1408 or via the email in my signature.
Take Your Stand!