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                The Space 2 Scale Brand Blueprint™

     After our Huddle™, you will receive your business' or product's Brand Blueprint™, documenting all of the progress we made together.  Depending on your challenges, opportunities and stage, your Brand Blueprint may have some or all of the following pieces – along with use guidelines on how best to leverage our findings:

               I.         Category Trumping Differentiator™
               II.        Brand Character
               III.      Brand Language/Keywords & Copy
               IV.       Brand/Product Name
               V.         Brand Tagline
               VI.       Brand Language/Unspoken Impressions
               VII.     Symbols & Archetypes
               VIII.    Logo Direction
               IX.       Brand Colors
               X.         Message Matrix
               XI.        Positioning Statement
               XII.      Micro Script(s)

     The final Brand Blueprint will arrive within a month of our Huddle™.

     To have me create a Brand Blueprint for your product, business or organization, please call (626) 818-1408.
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